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UNIQLO x BOXBOY! (game)

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Discontinued.png This game is no longer available in the US.
This article describes a game that is no longer accessible by normal methods in the United States, due to its removal in the US Uniqlo app. It can still be accessed in Japan, and can still be obtained in the US by using the Japanese version of the Uniqlo app; see the "Obtaining" section of this article for more details.
Uniqlo x Hakoboy!
Uniqlo x Hakoboy! logo.png
Game Information
Developer(s) HAL Laboratory
Publisher(s) Uniqlo
Release 2017
MSRP Free
Platform(s) iOS, Android
Genre Puzzle-platformer, advergame
Credits

Uniqlo x Hakoboy! is a free mobile advergame released in Japan in 2017, meant to promote a BOXBOY!-themed promotion between HAL Laboratory and Japanese clothing company Uniqlo.

Gameplay

Instead of being able to both move Qbby around and create boxes, the game moves Qbby while the player makes boxes, which are then automatically thrown on the ground. Players tap on the screen and swipe in the direction they wish to create a box in. In some cases, Qbby's boxes will have the Uniqlo logo printed on them instead of the regular gray color. The level ends when the game moves Qbby toward the goal door. In the US version of the game, nine new levels are playable every day which rotate throughout the week; three are easy, three medium, and three hard. These levels are chosen based on which difficulty the player picks. In the Japanese version of the game, however, one out of two levels are randomly picked every day. The Japanese version also only allows you to play two levels a day. Upon playing through the game enough in the Japanese version, the player receives a coupon for Uniqlo products, and shows some art of Qbby.

Obtaining

Uniqlo x Hakoboy! is no longer playable in the US, however it can still be played in the Japanese version of the Uniqlo app from the "Fun Stuff" option in the "Membership" tab. A Uniqlo account is required to play the game. Changing the app's language to Japanese in the US version of the Uniqlo app also makes the game available.

Trivia

  • This is the only BOXBOY! game released on mobile phones.
    • However, Qbby would later make several cameos in Part Time UFO, meaning he has appeared in mobile games twice so far.
Games in the BOXBOY! Series

BOXBOY! trilogy
BOXBOY!BOXBOXBOYBYE-BYE BOXBOY!


Non-trilogy Mainline Games
BOXBOY! + BOXGIRL!


Demos
BOXBOY! DemoBOXBOY! Series Demo VersionBOXBOY! + BOXGIRL! Demo


Miscellaneous
Uniqlo x Hakoboy!Hakoboy! Stuffed BoxBOXBOY! + BOXGIRL! Jigsaw Jumble