UNIQLO x BOXBOY! (game)

This game is semi-discontinued.
This game is no longer intended to be officially accessible in English, due to its removal in the US Uniqlo app - however, due to how it was released, it can still be accessed in English by playing it online; see the "Obtaining" section of this article for more details on how to do so. The Japanese version can still be accessed by using the Japanese version of the Uniqlo app, or by playing it online.

Uniqlo x Hakoboy!
Game Information
Developer(s)	HAL Laboratory
Publisher(s)	Uniqlo
Release	2017
MSRP	Free
Platform(s)
Genre	Puzzle-platformer, advergame
Credits

Uniqlo x Hakoboy! is a free mobile advergame released in Japan in 2017, meant to promote a BOXBOY!-themed promotion between HAL Laboratory and Japanese clothing company Uniqlo.

Gameplay

Instead of being able to both move Qbby around and create boxes, the game moves Qbby while the player makes boxes, which are then automatically thrown on the ground. Players tap on the screen and swipe in the direction they wish to create a box in. In some cases, Qbby's boxes will have the Uniqlo logo printed on them instead of the regular gray color. The level ends when the game moves Qbby toward the goal door. In the English version of the game, nine new levels are playable every day which rotate throughout the week; three are easy, three medium, and three hard. These levels are chosen based on which difficulty the player picks. In the Japanese version of the game, however, one out of two levels are randomly picked every day. The Japanese version also only allows you to play two levels a day. Upon playing through the game enough in the Japanese version, the player receives a coupon for Uniqlo products, and shows some art of Qbby.

Obtaining

Uniqlo x Hakoboy! is no longer playable in English from the US Uniqlo app, however it can (likely unintentionally) be accessed from the internet (see below). As for the Japanese version, it can still be played in the Japanese version of the Uniqlo app from the "Fun Stuff" option in the "Membership" tab. A Uniqlo account is required to play the game. Changing the app's language to Japanese in the US version of the Uniqlo app also makes the Japanese version of the game available. Like the English version, the Japanese version can (likely unintentionally) be accessed from a web browser.

Both versions of the game are also available to access from the internet. For the Japanese version, the main stages can be accessed here, and the game's tutorial can be accessed here. For the English version, the main stages and tutorial can be accessed here.

Important note about the online versions of Uniqlo x Hakoboy!
The links to the web versions above were found by fellow BOXBOY! fan MilesTheCreator. For the Japanese versions only, they have a play limit of two levels per day that applies to everyone who clicks the link. This means that when the play limit is reached, the game will be inaccessible for anyone using the links until the next day. This limit does not apply to the US version.

Trivia

• This game is made using the Cocos2d game engine, making it the first BOXBOY! game to be released without the usage of the engine previously used by HAL Laboratory for the BOXBOY! trilogy and many Kirby games released on the Nintendo 3DS.
  • HAL Laboratory would later use the Cocos2d engine for the mobile version of Part Time UFO.
• This is the only BOXBOY! game released on mobile phones.
  • Qbby would later make several cameos in Part Time UFO, meaning he has appeared in mobile games twice so far.

Games in the BOXBOY! Series
BOXBOY! trilogy ▪ ▪ Non-trilogy Mainline Games Demos ▪ ▪ Miscellaneous ▪ ▪ BOXBOY! + BOXGIRL! Jigsaw Jumble